Tuesday, May 17, 2016

Blog C: Plastic Activism

It is evident in today’s society that we are more educated in the effects of Plastic and aware of how it has altered our environment. In response to this, many initiatives from around the world are cultivating various solutions in order to reduce and reverse the situation we have today and also for the future.

The Seabin Project is an innovative ocean cleaning technology created by Perth duo Andrew Turton and Pete Ceglinski with a direct aim to “solve, educate and prevent our ocean’s pollution problems” (Indiegogo 2015). Their concept is an automated rubbish bin for floating docks that aims to reduce contamination by collecting debris from the water. “Built from recycled materials, the Seabin is fixed to a dock with water pump running on shore power. The pump creates a flow of water that sucks all floating rubbish...into a natural fibre bag, before pumping the water back out. It catches everything from plastic bottles to paper, oils, fuels and detergent”. The Seabin is a fantastic solution for the present, with factors including: low cost, low maintenance, works 24/7 and is effective in reducing the implications of Plastic and waste.

The Seabin in action (The Seabin Project 2015)

Raw for the Ocean is a fashion collaboration brand between G-Star Raw, Bionic Yarn and Parley in creating denim from recycled plastic. Combining science, activism and fashion; the alliance creates seasonal collections utilising Bionic yarn, which is a high quality yarn derived from recycled bottles in order to “weave the way to cleaner shores” (G-Star RAW 2015). Creatively directed by renowned musician Pharrell Williams and accompanied also with a documentary created by i-D magazine, the film raises awareness on how Plastic has affected our oceans globally and how this is an “opportunity to solve this problem rather than giving up hope” (Youtube 2015). This initiative drives the fashion industry to be more involved in environmental issues and brings immense awareness to it’s consumer with such high profile identities partnering on this project.

Raw for the Oceans 2016 campaign image with Pharrell Williams (G-Star RAW 2016)

Precious Plastic is a concept created by Dutch designer Dave Hakkens for his university graduation show in 2013. His notion is to “turn plastic waste into something valuable” (Youtube 2016) by designing machines which enable people from around the world to work with plastic and transform it into something new from functional tools to decorative ideas. He offers free downloadable packages which include blueprints for the machinery, further information about Plastic and has created this concept to be easily buildable as well as customisable in any corner of the world. Precious Plastic has already spread awareness 228 countries across the world, where individuals are participating in “boosting plastic recycling” and utilising the waste we have lying around.

Dave Hakkens using his Precious Plastic invention (Youtube 2016)

References:

Gartry, A. 2015, ‘Seabin’ designed by Australian surfers to clean up marinas, reduce ocean pollution’, ABC News, 21 December 2015, viewed 15 May 2016, <http://www.abc.net.au/news/2015-12-20/seabin-designed-by-australian-surfers-to-start-cleaning-up-ocean/7044174>

G-Star RAW 2015, Raw for the Oceans, viewed 16 May 2016, <http://rawfortheoceans.g-star.com/#>

G-Star RAW 2016, ‘G-STAR RAW X PHARRELL “WTF ARE YOU DOING TO MY OCEANS?”’, The Source, viewed 15 May 2016, <http://thesource.com/2016/02/26/g-star-raw-x-pharrell-wtf-are-you-doing-to-my-oceans/>

Indiegogo 2015, Seabin Project: Cleaning the oceans one marina at a time, viewed 15 May 2016, <https://www.indiegogo.com/projects/cleaning-the-oceans-one-marina-at-a-time#/>

Precious Plastic 2016, viewed 16 May 2016, <http://preciousplastic.com/en/>

The Seabin Project 2015, ‘Floating Seabin trash collector could rid the oceans of plastic waste’, Inhabitant, viewed 15 May 2016, <http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2015/12/The-Seabin-Project-1-1020x610.jpg>

Youtube 2015, The Plastic Age: A Documentary feat. Pharrell Williams, videorecording, Youtube, viewed 16 May 2016, <https://www.youtube.com/watch?v=Pt6KlPCX1BU>

Youtube 2016, Precious Plastic - At Work Thumbnail, Youtube, viewed 15 May 2016 <https://i.ytimg.com/vi/76AFNIxYjUE/maxresdefault.jpg>

Youtube 2016, Precious Plastic - Promo, videorecording, Youtube, viewed 16 May 2016, <https://www.youtube.com/watch?v=8J7JZcsoHyA>

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